YOUTHLENS
Products and Services
Thought Leadership
Understanding young people’s thoughts, feelings, attitudes and behaviours towards a certain topic, situation, recent events, etc. to get ahead of the curve and stay relevant to today’s youth.
This solution is for everyone who wants to understand what’s in young people’s minds and hearts on a specific topic and/or something broader, like for example current events.
Brand Strategy
Investigating brand strategy ideas and/or concepts to help you (re)create a brand and/or product that will speak to the hearts of young people and your target audience.
This solution is for everyone who wants to create a new brand and/or product or plans a rebranding and wants to make sure what they offer is relevant to young people.
Communication Design
Following the lead of today’s youth to plan a campaign that will set you apart and get the message across to the right audience.
This solution is for everyone who is planning a specific campaign and needs to understand what to communicate, how and to what audience(s).
Brand Evaluation
Evaluate the effectiveness and relevance of specific brand campaigns, messages, products, or concepts to determine their success with your target audience.
This solution is ideal for brands that have recently launched a campaign and need to assess its performance, or for those seeking insights to optimize future campaigns based on best practices.
Methodologies
ONLINE SURVEYS
Partnering up with a number of panel providers globally to help us reach the right audience for you and ask them about their thoughts, attitudes, behaviours, etc.
IN-DEPTH INTERVIEWS
1-1 interviews with your target audience either in-person or online to get in-depth insights. We also offer the option of video (recorded) interviews for quick insights.
FOCUS GROUPS
Online focus groups, moderated either via video or chat to make sure we keep young audiences engaged. This methodology focuses on group dynamics on certain topics, concepts, ideas, etc.
DIARY ENTRIES
Participants report their interactions and experiences as they occur throughout their day to capture user behaviours, activities, and experiences in context.
SNAPSHOTS
We ask today’s youth to express themselves, and point of view through snapshots they have to take themselves. In that way, we capture the world through their eyes.